Client Overview

Endorphins Cookies is a premium cookie brand offering indulgent, handmade treats with unique flavors designed to evoke happiness and comfort. The brand targets young adults and families who appreciate high-quality, artisanal baked goods.

Project Objective

The client required a marketing kit to enhance brand visibility, attract new customers, and provide sales tools for partnerships with retailers and cafes. The kit needed to reflect the brand’s playful, uplifting identity and highlight the quality and uniqueness of its products.

Desain Approach

Visual Identity Alignment

Ensured the marketing kit matched the brand’s cheerful and warm personality.

Incorporated the brand colors (soft pastels and vibrant gold) and playful typography into all designs.

Menu Book

Layout: Designed an elegant, easy-to-navigate menu for cafes and events.

Features:

High-quality images of cookies paired with flavor descriptions.

Icons for dietary details (e.g., vegan, gluten-free options).

Sections for seasonal and signature offerings.

Result: Enhanced the customer experience with a visually pleasing and informative menu.

Partnership Proposal

Objective: Created a professional and engaging document to attract retail and cafe partners.

Content:

Brand introduction and mission.

Detailed product offerings, pricing, and distribution options.

Success stories and testimonials from existing partners.

Design:

Clean layouts with a mix of visuals and concise text.

Incorporated the brand logo, colors, and playful cookie patterns.

Result: Helped secure partnerships with three new cafes and retail outlets.

Flyer

Purpose: A quick-distribution marketing tool for events, retail spaces, and giveaways.

Design:

Bold, attention-grabbing headers like “Find Your Favorite Cookie!”

Featured limited-time promotions to drive urgency.

Result: Increased foot traffic at pop-ups and boosted online engagement.

Product Catalog

Audience: Aimed at both retail customers and potential bulk buyers.

Content:

Full cookie range with descriptions, pricing, and packaging options.

Highlighted bulk order discounts and customization services.

Design:

Sleek, photo-rich layouts with playful cookie photos.

Easy-to-read sections with clear headers and contact information.

Result: Streamlined the ordering process for B2B and B2C customers.

Outcome

The product development and branding efforts positioned MiniGardena Deco as a stylish and functional solution for urban gardeners. The combination of smart design and eco-conscious branding resonated with the target audience, driving strong market interest and sales growth.