Client Overview

Edukaso is an online learning platform specializing in digital marketing and digital technology courses. The platform connects learners with expert instructors, offering a wide variety of e-courses to help individuals and businesses enhance their skills in topics such as digital marketing, copywriting, content creation, online business, social media mastery, self-development, and web development.

Project Objective

The primary goal was to create a user-friendly, visually engaging website for Edukaso that showcased its extensive range of e-courses while ensuring smooth navigation, seamless enrollment, and a professional yet approachable brand identity.

Desain Approach

User Experience and Interface (UX/UI)

Target Audience: Professionals, entrepreneurs, and students looking to develop skills in digital technology.

Desain Goals

Clean and intuitive navigation.

Quick access to courses by categories.

Mobile-friendly for accessibility across devices.

Structure:

Homepage with hero banners, featured courses, and testimonials.

Course listing pages 

Individual course pages with detailed descriptions and previews.

Website Features

Homepage:

Hero banner with a tagline: “Pelajari Skill Baru & Mulai Hasilkan Side Income!”

Highlights of key categories like Digital Marketing, Online Business, and Self Development.

Testimonials and success stories from past learners.

Course Catalog:

A dynamic course catalog 

Clear course thumbnails with titles, ratings and categories.

Course Details Page:

Overview of the course with learning outcomes,

Enrollment options and downloadable resources.

Blog Section:

Articles on trending topics in digital marketing, learning tips, and career advice.

Contact and Support:

FAQs and live chat integration for student queries.

Visual Identity

Color Palette: Bright, engaging colors like teal, orange, and white to convey energy and optimism.

Typography: Modern sans-serif fonts to ensure readability and a clean, professional aesthetic.

Imagery: Vibrant graphics and real-world visuals of learners and instructors to create a relatable experience.

Technology and Development

Platform: Developed on a scalable framework to accommodate growing course offerings and user base.

Integrations:

Secure payment gateways for seamless transactions.

Learning management system (LMS) features for smooth content delivery.

Outcome