Australian Natural Lab Company Profile Website Creation
Client : Australian Natural Lab Pty Ltd
Year : 2023
Scope of works : Website Development
Client Overview
Australian Natural Lab is a skincare manufacturer based in Australia, specializing in natural and scientifically formulated skincare products. The company partners with brands to develop high-quality, eco-friendly skincare solutions using sustainable ingredients and advanced research.
Project Objective
To design and develop a professional company profile website that showcases Australian Natural Lab’s expertise, product development capabilities, and commitment to natural skincare. The website needed to highlight the company’s services, manufacturing processes, and sustainability efforts while appealing to potential business partners and clients.
Desain Approach
User-Centered Design
Target Audience:
Skincare brands looking for private-label manufacturing.
Businesses seeking sustainable and natural skincare production.
Design Goals:
Professional yet inviting aesthetic reflecting nature and science.
Clear navigation with well-structured content.
Mobile-friendly and optimized for international audiences.
Website Features
Homepage:
Hero banner with tagline: “We see things differently.”
Overview of the company’s expertise in skincare formulation.
Showcase of key services: product development, manufacturing, and private labeling.
About Us Page:
Company mission, values, and sustainability initiatives.
Services Page:
Detailed explanation of the formulation process, ingredient sourcing, and quality assurance.
Steps of product development, from concept to production.
Contact Page:
Inquiry form for business partnerships.
Integrated Google Maps for location details.
Visual Identity
Color Palette: Earthy tones such as green, blue, and white to reflect nature and purity.
Typography: Elegant and minimalistic sans-serif fonts for a modern and professional look.
Imagery: High-quality photos of natural ingredients, laboratory environments, and skincare products.
Technology and Optimization
Platform: Developed on a scalable framework to support future content expansion.
SEO Optimization: Targeted keywords like “natural skincare manufacturer Australia,” “private label skincare Australia,” and “eco-friendly skincare production.”
Performance: Optimized for fast loading speeds and seamless mobile experience.
Outcome
The Australian Natural Lab website successfully positioned the company as a trusted skincare manufacturer, attracting new business partnerships and increasing brand visibility.