Client Overview

Puff Sains Lab is an innovative company specializing in premium vape pods and accessories under the brand Puff. Known for their sleek designs and wide range of flavors, Puff Pods caters to a young, modern audience looking for quality and style in vaping products.

Project Objective

The client needed a packaging design for their Puff Pods product line that would stand out on retail shelves, resonate with their target audience, and reinforce the brand’s modern and premium image. The packaging needed to be both visually appealing and functional while adhering to regulatory requirements for vape products.

Desain Approach

Market Research & Target Audience Analysis

Studied competitors’ packaging designs to identify gaps and opportunities.

Focused on creating a sleek, minimalist design to appeal to a tech-savvy and style-conscious audience.

Visual Design

Color Palette: Assigned distinct colors to each flavor for easy identification (e.g., cool blue for mint, vibrant yellow for mango).

Typography: Used bold, modern fonts for product names to enhance readability and brand recall.

Imagery: Subtle abstract graphics representing the flavor profiles (e.g., wave patterns for mint’s freshness).

Brand Elements: Featured the Puff Pods logo prominently, ensuring strong brand recognition.

Functional & Regulatory Features

Designed the box with a compact, user-friendly structure for easy stacking and storage.

Included a tamper-proof seal to ensure product safety.

Displayed essential information like nicotine warnings, ingredients, and usage instructions clearly and legally compliant.

Sustainability

Used recyclable materials for the packaging to align with the growing demand for eco-friendly practices.

Outcome

The new packaging design successfully elevated Puff Pods’ brand presence in a highly competitive market. The modern aesthetic and flavor-coded design made the products easily recognizable and appealing to customers, while the functional features enhanced customer satisfaction.