Client Overview

Star Blast is a dynamic company specializing in premium vape liquids with bold, unique flavors. Their target market includes trend-conscious vaping enthusiasts seeking high-quality, flavorful experiences. The brand emphasizes creativity, energy, and individuality in its products.

Project Objective

Star Blast needed a packaging design for its vape liquid line that reflected the brand’s vibrant personality while standing out on retail shelves. The packaging had to communicate the flavor profiles effectively, appeal to the target audience, and meet regulatory requirements for vape products.

Desain Approach

Concept Development

Focused on a bold, futuristic theme to align with the “Star Blast” name.

Developed a visual identity that evoked energy, innovation, and a sense of adventure.

Visual Design

Color Palette: Used vibrant, contrasting colors to represent different flavors (e.g., neon green for tropical lime, deep purple for berry fusion).

Typography: Custom, edgy fonts for the product name to emphasize the brand’s dynamic personality.

Imagery: Incorporated cosmic elements such as stars, bursts, and abstract galaxy patterns to reinforce the “blast” theme.

Flavor Icons: Used stylized illustrations of key flavor ingredients (e.g., fruits, mint leaves) for quick recognition.

Functional Features

Material: Durable and eco-friendly packaging with a matte finish to enhance the premium look and feel.

Bottle Design: Compact yet stylish vape liquid bottles with a precision nozzle for easy refilling.

Compliance: Included nicotine warnings, ingredient lists, and legal disclaimers in a clean, non-intrusive layout.

Outcome

The redesigned packaging helped Star Blast carve a niche in the crowded vape liquid market. The bold, cosmic-inspired design resonated strongly with the target audience, boosting both brand visibility and sales.