Client Overview

Agtira Jaya Kreasi is a premium furniture manufacturer specializing in high-quality wooden furniture for the export market. With a focus on craftsmanship, sustainability, and innovative designs, the company caters to global clients seeking unique and durable furniture pieces for homes, offices, and hospitality spaces.

Project Objective

The client required a comprehensive branding solution to establish Agtira Jaya Kreasi as a premium and reliable furniture brand in the competitive export market. The branding needed to reflect the company’s values of quality craftsmanship, sustainability, and global appeal while appealing to international buyers.

Desain Approach

Logo Design

Concept: Created a minimalist logo combining the initial AGJK to symbolize craftsmanship and sustainability.

Typography: Used a modern, clean serif font to convey elegance and professionalism.

Tagline Development

Tagline: “Real Quality in Creation.”

This tagline encapsulates Agtira’s commitment to craftsmanship and sustainable practices.

Brand Identity System

Stationery: Designed business cards, letterheads, and envelopes with clean layouts for a premium look.

Packaging: Developed eco-friendly, branded packaging with recyclable materials, featuring the logo and tagline prominently.

Website Design: Proposed a sleek, user-friendly layout to showcase product categories, craftsmanship stories, and sustainability initiatives.

Marketing Collateral

Product Catalog: Highlighted the product range with professional photography, emphasizing the fine details of craftsmanship.

Outcome

The branding successfully positioned Agtira Jaya Kreasi as a premium furniture maker in the export market. The cohesive visual identity and messaging boosted brand recognition and trust among international buyers and distributors.