Client Overview
Aster Decorindo Abadi is a renowned tile manufacturer specializing in premium tiles for residential and commercial spaces. Their product range combines high-quality materials with elegant designs, meeting the demands of modern architecture and interior design.

Project Objective
The client needed a comprehensive and visually appealing product catalog that could effectively showcase their diverse tile collections to architects, interior designers, and distributors. The goal was to create a catalog that highlighted product details while reflecting the brand’s sophistication and quality.

DESAIN APPROACH

Research & Concept Development

Conducted market research to understand the preferences of the target audience.

Selected a clean, modern design language that aligned with Aster Decorindo Abadi’s brand identity.

Prioritized a layout that allowed high-quality product images to stand out while maintaining a professional, easy-to-navigate structure.

Visual Design

Employed a minimalist color palette, using neutral tones to complement the tile imagery.

Highlighted key product features, including textures, dimensions, and finishes, with concise yet informative descriptions.

Integrated lifestyle imagery to demonstrate real-world applications of the tiles, inspiring customers with design possibilities.

User-Centric Organization

Divided the catalog into clear sections: collections, product specifications, and application guides.

Included a quick reference index for efficient navigation.

Material Selection

Printed on premium matte paper to enhance the tactile quality, reflecting the brand’s premium positioning.

Outcome
The product catalog became an effective marketing tool for Aster Decorindo Abadi, boosting engagement at trade shows, improving distributor presentations, and supporting sales efforts. The elegant design successfully positioned the brand as a leader in the tile manufacturing industry, helping attract new clients and strengthen relationships with existing partners.