Client Overview
Data Utama is a leading internet service provider offering reliable connectivity solutions for businesses and residential users. With a reputation for excellent customer service and cutting-edge technology, the company aims to remain competitive in the rapidly evolving telecommunications market.

Project Objective
The client required a cohesive set of marketing tools—brochures, proposal books, and banners—to effectively communicate their services, highlight their technical expertise, and appeal to both corporate and individual customers. The designs needed to reflect their professionalism, reliability, and innovation.

DESAIN APPROACH

BROCHURE DESIGN

Focus: Introduced Data Utama’s core services (business internet, residential internet, and managed IT solutions).

Visual Elements:

Clean layout with clear service segmentation.

Use of modern icons and infographics to simplify technical details.

High-quality images depicting connectivity in real-life scenarios.

Tone: Concise, benefit-driven messaging to ensure clarity and engagement.

PROPOSAL BOOK DESIGN

Focus: Detailed service offerings, technical specifications, and pricing tailored to corporate clients.

Visual Elements:

Professional, structured design with consistent branding.

Tables, graphs, and case studies to showcase service reliability and ROI.

Client testimonials and success stories for credibility.

Material: Premium binding and matte paper to reinforce a professional image.

BANNER DESIGN

Focus: Trade shows and promotional events to attract attention in crowded spaces.

Visual Elements:

Bold, eye-catching colors (aligned with brand identity).

Large, legible typography highlighting key benefits: “Full Speed Internet Access”

Outcome
The marketing tools designed for Data Utama significantly enhanced their brand presence, both online and offline. The professional and visually compelling designs strengthened their market positioning and helped communicate their value proposition more effectively to a broader audience.