Client Overview

Enkotti Australia is a skincare manufacturer based in Australia, focusing on high-quality, natural-based skincare products. The brand is specifically positioned to serve the Chinese market, offering Australian-made authenticity, clean ingredients, and modern skin science.

Project Objective

To create a marketing book that introduces Enkotti as a premium Australian skincare manufacturer to potential partners, distributors, and retailers in China. The marketing book needed to build trust, highlight product excellence, and align with cultural preferences of the Chinese skincare consumer market.

Desain Approach

Content Structure

Brand Story: Emphasized Australian origin, natural beauty, and scientific credibility.

Core Values: Purity, quality, innovation, and global manufacturing standards.

Product Range Overview: Presented key products with their hero ingredients, benefits, and certifications.

Manufacturing Capabilities: OEM/ODM options, lab standards, compliance with global export regulations.

Why Enkotti for China: Cultural and consumer insight, including trust in Australian products and demand for clean beauty.

Partner with Us: Clear call to action with contact points and support information for potential B2B partners.

Design Elements

Bilingual Layout: English & Simplified Chinese for effective communication.

Color Palette: Soft creams, botanical greens, and gold accents to reflect natural luxury.

Imagery:

Australian landscapes for origin authenticity.

Ingredient-focused visuals (tea tree, eucalyptus, manuka honey).

Lifestyle shots featuring clean beauty routines.

Format:

High-end printed booklet for trade fairs and business meetings.

PDF version optimized for email and WeChat sharing.

Outcome