Client Overview

Kementerian Perindustrian (Ministry of Industry) is a government body responsible for fostering industrial growth in Indonesia. One of its key roles is to promote investment opportunities by showcasing industrial zones and facilities to both domestic and international investors.

Project Objective

The ministry required a brochure and profile book to introduce industrial zones and investment opportunities to potential investors. The materials needed to communicate Indonesia’s industrial strengths, infrastructure readiness, and government support in an engaging and professional manner.

Desain Approach

Brochure Design

Focus: A concise and visually engaging overview of investment opportunities.

Visual Elements:

Clean and modern layout with vibrant, industry-relevant imagery.

Highlighted key benefits: strategic locations, government incentives, and infrastructure readiness.

Use of infographics to present data such as GDP contribution, investment statistics, and industry growth.

Call-to-Action: QR code linking to a dedicated website for further inquiries and detailed documentation.

Profile Book Design

Focus: A comprehensive guide to Indonesia’s industrial landscape and the ministry’s role in supporting investors.

Structure:

Introduction: Message from the Minister, outlining the government’s vision and commitment to industrial development.

Industrial Zones: Detailed profiles of each zone, including maps, available facilities, and key industries.

Investment Advantages: Overview of policies, incentives, and economic stability.

Success Stories: Highlighting investments by major companies and their impact.

Future Plans: Plans for infrastructure development and industry digitization initiatives.

Visual Design:

Consistent branding with the ministry’s official color palette and logo.

High-resolution images of industrial zones, factories, and supporting infrastructure.

Data visualization elements (charts, graphs) for easy comprehension of economic data.

Material & Print

Brochure: Compact and lightweight, printed on premium glossy paper to enhance visuals.

Profile Book: Durable hardcover with a matte finish, emphasizing professionalism and importance.

Outcome
The brochure and profile book successfully positioned Indonesia as an attractive investment destination. These tools helped the ministry effectively communicate its value proposition to investors during trade fairs, international conferences, and official meetings.