Client Overview

MiniGardena Deco is a company specializing in innovative, easy-care planters equipped with a self-watering system. The brand targets urban gardening enthusiasts who value convenience, functionality, and stylish designs to enhance their living spaces with greenery.

Project Objective

The client needed assistance with product development and branding to position MiniGardena Deco as a leading name in the smart gardening space. The goal was to create a visually appealing, user-friendly product line and develop a cohesive brand identity that resonated with modern, eco-conscious consumers.

Desain Approach

Product Design

Concept: Sleek, minimalist planters designed to blend seamlessly with modern home and office interiors.

Features:

A built-in self-watering system ensuring plants receive consistent hydration for up to two weeks.

Durable materials like ceramics for sustainability.

Compact sizes suitable for small urban spaces like apartments and balconies.

Color Variants: Neutral tones (e.g., white, gray, and pastel green) to complement a variety of decor styles.

Functional Testing

Conducted testing to optimize the water reservoir and drainage system for various plant types.

Ensured durability and ease of assembly for end users.

Packaging Design

Designed eco-friendly packaging featuring:

Illustrations of the planter in use.

Instructions for setting up the self-watering system.

Outcome

The product development and branding efforts positioned MiniGardena Deco as a stylish and functional solution for urban gardeners. The combination of smart design and eco-conscious branding resonated with the target audience, driving strong market interest and sales growth.