Client Overview

Dua Sigma Nusantara is a company specializing in high-quality pet food under the brand Phoenix. Their product range includes specialized food for birds, rabbits, koi fish, and hamsters. The brand emphasizes nutrition, quality, and species-specific formulations to ensure optimal pet health and happiness.

Project Objective

The client required packaging designs for their Phoenix pet food line that would attract pet owners, differentiate the products by animal type, and communicate the nutritional value of their offerings. The design needed to be visually appealing, informative, and practical for retail display.

Desain Approach

Concept Development

Focused on a nature-inspired theme to reflect the quality and health benefits of the pet food.

Emphasized clear, animal-specific differentiation through visuals and colors.

Visual Design

Bird Food:

Vibrant green and yellow tones to evoke a natural, lively environment.

Illustrations of tropical birds (e.g., parrots and lovebird) to target bird owners.

Rabbit Food:

Warm pastel colors (e.g., orange and dark grey) to appeal to rabbit owners.

Cute illustrations of rabbits in playful poses alongside fresh vegetables.

Koi Fish Food:

Red and aqua tones to reflect water and purity.

Graceful koi fish illustrations with gold accents to symbolize beauty and elegance.

Hamster Food:

Earthy tones (e.g., red, aqua and orange) to suggest warmth and coziness.

Charming hamster illustrations enjoying seeds and grains.

Functional Features

Material: Durable, resealable bags to maintain freshness and make storage convenient.

Windows: Transparent windows on the packaging to allow customers to view the product.

Information Layout:

Nutritional benefits prominently displayed on the backside.

Usage instructions and feeding guidelines on the back for clarity.

Size Options: Designed for small and bulk sizes to cater to different customer needs.

Outcome

The new packaging design helped establish Phoenix as a trusted and visually appealing brand in the pet food market. The nature-inspired theme and animal-specific designs resonated well with pet owners, driving brand loyalty and product visibility.