Client Overview

Skin Nutrient Australia is a well-established Australian skincare manufacturer known for combining natural Australian ingredients with scientific innovation. The brand serves both the domestic market and the Chinese market, offering a range of skincare products backed by research, safety, and visible results.

Project Objective

To create a suite of print-based marketing tools that would effectively communicate Skin Nutrient’s brand value to two distinct audiences:

• Australian retailers & consumers

• Chinese distributors, agents & cross-border e-commerce partners

The goal was to provide clear, visually appealing, and culturally aligned materials for business development, exhibitions, and product education.

Desain Approach

Brand Brochure

Content Focus: Brand story, philosophy, and Australian manufacturing standards

Key product lines with USPs and natural hero ingredients

Skincare benefits, usage guides, and certifications

Partnerships, awards, and retail presence

Design Notes:

Bilingual (English & Simplified Chinese)

Clean white background with botanical textures

Highlighted Australian origin using maps and lifestyle imagery

Flyers & Leaflets (Targeted)

Custom flyers for top-performing SKUs (e.g. Goat Milk Series, Sheet mask range)

Created with different tones:

Professional & scientific for clinics and pharmacies

Lifestyle & beauty-oriented for retail and influencer handouts

Point-of-sale visuals for retail counters and pop-ups

Outcome