Client Overview

The Graces Beauty Australia is a skincare manufacturer based in Australia, focusing on gentle, effective formulations using clean, high-quality ingredients. Their brand philosophy centers around natural beauty, dermatological safety, and modern minimalist skincare routines, with a growing customer base in both domestic and Asian markets.

Project Objective

To develop a new line of skincare products that:

• Addresses daily skin concerns with multi-functional benefits

• Aligns with clean beauty standards and regulatory compliance for global distribution

• Maintains a visually cohesive and elegant identity across the product range

The goal was to provide clear, visually appealing, and culturally aligned materials for business development, exhibitions, and product education.

Desain Approach

Product Concept & Positioning

Identified key market demand for gentle but active skincare targeting hydration, barrier repair, and brightening

Developed a clear segmentation for different skin types (dry, sensitive, acne-prone)

Positioned The Graces Beauty as a “modern botanical meets skin science” brand

Product Line Developed

Goat Milk Cream Multi Active Cream: Nourishing moisturizer with ceramides & goat milk protein

Goat Milk Ultra Facial Cream: Deep hydration cream enriched with goat milk and hyaluronic acid

Manuka Cleanser: Gentle foaming cleanser with manuka honey for antibacterial care

Manuka Refresh: Balancing toner with soothing botanicals and manuka extract

Manuka Glow: Lightweight serum with manuka honey and niacinamide for natural radiance

Up&Go Shampoo: Daily shampoo with plant-based cleansers for healthy, energized hair

Moroccan Oil Hair Serum: Smoothing serum with argan oil to tame frizz and add shine

Pawpaw Ointment: Multi-purpose balm with papaya extract to soothe dry, chapped skin

Kakadu Cleanser: Refreshing gel cleanser with Kakadu plum for brightening and vitamin C boost

Lifting & Firming Mask: Peptide-infused mask to improve skin elasticity and reduce fine lines

Hydrating & Aqua Replenishing Mask: Moisture-rich sheet mask with hyaluronic acid for intense hydration

Outcome